How wise is

business analytics

The BA becomes indispensable because it allows to standardize, to make the company information content unambiguous and easy to use, it speeds up the ability to describe past events and can identify the factors that led to particular situations. The adoption of specific tools for the implementation of models and statistical logics on historical data makes it possible to anticipate and predict the behavior of the environment that revolves around the company.

Increasingly powerful and sophisticated hardware and software allow BI to evolve from predictive to prescriptive capacity. Large volumes of data converge and mix, application and functional skills, mathematical algorithms and new technologies that allow the application of logics on data not previously possible. Today our computers and our machines equipped with “intelligence” are able to learn and evolve, are able to improve and reach conclusions to which the man could arrive only with great effort. The innovative algorithms that allow to prevent negative situations and to optimize decisions can be applied to the operational processes of the companies but also to any phenomenon of the environment that surrounds the man, while the interaction between man and machine becomes increasingly easier and immediate. The only limitation to predictive, prescriptive and preventive analyzes is the ever-increasing demand for computing power, but perhaps the time is not so far when new processors and new generation memories will change the way we study the company reality and in general many of the phenomena of our life: it will be the dawn of a new “revolution”.


The Ethica BA Competence Center, which has its focus in Altevie, has acquired an important design experience on the new platforms, has realized data models and complex Real Time and Near Real Time logics, both on SAP BW on/for HANA with SAP HANA stand alone architectures and SAP Busines Objects and SAP Analytics Cloud user interface.

It has also created prototypes and implemented projects on the subject of Big Data by developing sophisticated reasoning and Machine Learning algorithms operating in real time on large volumes of constantly changing data. He addressed issues such as fraud control, optimization of deliveries in various contexts, analysis of static and video images also by drones. Our Data Scientists amaze us every day with new ideas to apply to companies and with new research to test.

Today, information technology is Cloud, an important change that leads application suppliers to directly manage, maintain and optimize software and make applications available as remote services. Today, this technology is mature and allows for secure data access and use.

In this context, Ethica is moving to the SAP Datawarehouse Cloud (DWC) and the SAP Analytics Cloud (SAC), environments that integrate datawarehousing, reporting and advanced analytic capabilities. Predictive functionalities are now directly available to business users through ease of use.